Emaly Baum
Celebrity Hair Colorist & Founder, Beauty Supply

Emaly Baum is a New York-based Celebrity Colorist and the founder of Beauty Supply, a downtown salon known for its effortlessly-cool approach to hair. Emaly established herself in some of the city’s top salons including Ion and Suite Caroline. She built her roster through DM-ing ‘cool girls’ and inviting them in to see her. She opened Beauty Supply in 2021 with a belief in beauty without ego - creating an inviting, fun space where clients feel completely at ease. Emaly’s clients include Scarlett Johansson, Chloe Fineman, Alison Roman, Harley and Rio Viera Newton, Laura Love and Jennifer Lawrence.