Kara McGrath
Freelance Beauty Writer & Editor

Kara is a cosmetology school dropout-turned-writer and editor with over 15 years of experience covering the beauty industry. After serving as content director at Allure (2019-2025) and executive editor at Bustle (2014-2019), she is now fully freelance. Her reporting focuses on the science driving product innovation, debunking pervasive myths, and how beauty trends affect culture at large. Outside of work, Kara is a tattoo and piercing collector, avid reader of literary fiction and sci fi, and lover of all fiber arts. She lives in New Hampshire with her dog, four cats, and a rotating cast of foster animals.