CATEGORIES
You’re welcome to enter as many products as you like across any categories, product launches from any time before September 2026 are eligible. Take a moment to explore the categories and if you’re unsure where something sits, we’re always happy to help. Just drop us a note at marieclaireawards@futurenet.com
BODY CARE
Moisturizer
Body Lotion
The everyday essential that never misses — fast-absorbing, silky, and reliably hydrating.
Body Butter
Ultra-rich and dreamy, this butter melts in to deeply moisturize and leave skin deliciously smooth.
Body Oil
Lightweight but luxe, this oil seals in moisture and delivers that just-glowed-up finish.
Hand Cream
A handbag essential that softens, nourishes, and keeps hands beautifully smooth.
Foot Cream
A rich, repairing cream that brings dry, tired feet back to life.
Grooming
Electric Razor
A smooth, speedy shave anytime — designed for comfort, closeness, and zero tugging.
Razor
A reliable classic that glides effortlessly for a clean shave.
Hair Removal Device
High-tech meets low effort — this tool delivers long-lasting smoothness right at home.
Ingrown Hair Treatment
A targeted treatment that calms bumps, clears pores, and keeps ingrowns at bay.
Deodorant
A go-to classic that keeps you feeling fresh, dry, and confident from morning to night.
Deodorant - Aluminum-free
Clean, gentle, and effective — this freshens without compromise.
Body Deodorant
Full-body freshness in a bottle — for anywhere that needs a little extra backup.
Professional Treatment
Honours in-clinic and in-studio treatments designed to target concerns like texture, tone, and overall skin health from the neck down.
Tanning
Body Sunscreen - Spray
Easy, breezy, and beach-bag friendly — this spray delivers fast, even protection with zero fuss.
Body Sunscreen - Cream
A dependable everyday SPF that hydrates while shielding skin from head-to-toe.
Face Self-Tanner
A foolproof face glow — streak-free, buildable, and perfectly sun-kissed.
Body Self-Tanner - Mousse
Lightweight, blendable, and fast-drying for a flawless bronze every time.
Body Self-Tanner - Cream
Hydration meets radiance — this cream delivers a natural, even tan while softening skin.
Body Self-Tanner - Mist
An airy mist that gives an effortlessly even glow — no blending skills required.
Body Shimmer
This gives skin that effortless, sun-kissed sheen in seconds.
Cleaning & Exfoliation
Body Bar
A solid upgrade. This bar cleanses, softens, and nourishes — no dryness, no dullness.
Body Wash
A no-fuss staple that lathers beautifully and leaves skin clean, soft, and refreshed.
Body Treatment
Whether tackling KP, eczema, acne, uneven texture, this category spotlights targeted formulas that deliver real results for specific body concerns.
Body Exfoliator
Polishes away roughness to reveal smoother, brighter, touchably soft skin.
Serums
Body Serum - Hydrating
A tall drink of water for thirsty skin — this serum sinks in fast to plump, smooth, and replenish from the very first swipe.
Body Serum - Retinol
A gentle-but-mighty retinol formula that softens texture, boosts clarity, and leaves skin looking more refined over time.
Body Treatment
Whether tackling KP, eczema, acne, uneven texture, this category spotlights targeted formulas that deliver real results for specific body concerns.
Neck + Decolletage Treatment
A firming, smoothing formula designed for the delicate areas that deserve just as much attention as your face.
Innovation
Innovation
Created for bodycare breakthroughs that defy traditional categories. This catch-all honours products that introduce new formats, technologies, or ideas we don’t want to miss.
Body Lotion
The everyday essential that never misses — fast-absorbing, silky, and reliably hydrating.
Body Butter
Ultra-rich and dreamy, this butter melts in to deeply moisturize and leave skin deliciously smooth.
Body Oil
Lightweight but luxe, this oil seals in moisture and delivers that just-glowed-up finish.
Hand Cream
A handbag essential that softens, nourishes, and keeps hands beautifully smooth.
Foot Cream
A rich, repairing cream that brings dry, tired feet back to life.
Electric Razor
A smooth, speedy shave anytime — designed for comfort, closeness, and zero tugging.
Razor
A reliable classic that glides effortlessly for a clean shave.
Hair Removal Device
High-tech meets low effort — this tool delivers long-lasting smoothness right at home.
Ingrown Hair Treatment
A targeted treatment that calms bumps, clears pores, and keeps ingrowns at bay.
Deodorant
A go-to classic that keeps you feeling fresh, dry, and confident from morning to night.
Deodorant - Aluminum-free
Clean, gentle, and effective — this freshens without compromise.
Body Deodorant
Full-body freshness in a bottle — for anywhere that needs a little extra backup.
Professional Treatment
Honours in-clinic and in-studio treatments designed to target concerns like texture, tone, and overall skin health from the neck down.
Body Sunscreen - Spray
Easy, breezy, and beach-bag friendly — this spray delivers fast, even protection with zero fuss.
Body Sunscreen - Cream
A dependable everyday SPF that hydrates while shielding skin from head-to-toe.
Face Self-Tanner
A foolproof face glow — streak-free, buildable, and perfectly sun-kissed.
Body Self-Tanner - Mousse
Lightweight, blendable, and fast-drying for a flawless bronze every time.
Body Self-Tanner - Cream
Hydration meets radiance — this cream delivers a natural, even tan while softening skin.
Body Self-Tanner - Mist
An airy mist that gives an effortlessly even glow — no blending skills required.
Body Shimmer
This gives skin that effortless, sun-kissed sheen in seconds.
Body Bar
A solid upgrade. This bar cleanses, softens, and nourishes — no dryness, no dullness.
Body Wash
A no-fuss staple that lathers beautifully and leaves skin clean, soft, and refreshed.
Body Treatment
Whether tackling KP, eczema, acne, uneven texture, this category spotlights targeted formulas that deliver real results for specific body concerns.
Body Exfoliator
Polishes away roughness to reveal smoother, brighter, touchably soft skin.
Body Serum - Hydrating
A tall drink of water for thirsty skin — this serum sinks in fast to plump, smooth, and replenish from the very first swipe.
Body Serum - Retinol
A gentle-but-mighty retinol formula that softens texture, boosts clarity, and leaves skin looking more refined over time.
Body Treatment
Whether tackling KP, eczema, acne, uneven texture, this category spotlights targeted formulas that deliver real results for specific body concerns.
Neck + Decolletage Treatment
A firming, smoothing formula designed for the delicate areas that deserve just as much attention as your face.
Innovation
Created for bodycare breakthroughs that defy traditional categories. This catch-all honours products that introduce new formats, technologies, or ideas we don’t want to miss.
SKIN
Cleansers
Makeup Remover
A clean slate starts here. This remover melts away even the most stubborn mascara and longwear foundation.
Exfoliating Cleanser - Physical
For those who love that instantly polished feel, this formula gently buffs away dullness without harsh grit.
Exfoliating Cleanser - Chemical
Powered by AHAs, BHAs, or fruit enzymes, this cleanser dissolves dead cells and congestion while keeping skin balanced and bright.
Acne Cleanser
A clear-skin essential that purifies pores, calms inflammation, and keeps future breakouts at bay—without ever over-drying.
Brightening Cleanser
Infused with radiance-boosting ingredients, this cleanser lifts dullness and enhances luminosity.
Oil Cleanser
A makeup-melting ritual that transforms from silky oil to milky rinse, whisking away impurities while leaving skin cushiony and hydrated.
Balm Cleanser
This indulgent balm melts on contact, turning cleansing into a sensorial experience. It sweeps away the day, while nourishing deeply.
Cleansing Pads
Pre-soaked and perfectly dosed, these pads deliver a quick cleanse and gentle exfoliation for effortless, on-the-go radiance.
Serums
Vitamin C Serum
The winning serum will boost luminosity, even tone, and protect against daily aggressors.
Acne Serum
This targeted treatment will refine texture, calm blemishes, and support long-term skin health.
Firming Serum
A high-performance formula that lifts, sculpts, and strengthens.
Hydrating Serum
Packed with humectants and barrier-loving ingredients, this serum leaves skin bouncy, dewy, and deeply quenched
Dark Spot Serum
A targeted brightening powerhouse that fades dark spots, evens tone, and restores luminosity.
Soothing Serum
Formulated for skin that needs a moment of calm, this serum takes down redness, reinforces the barrier, and restores balance
Growth Factor Serum
Backed by biotech brilliance, this next-gen serum helps to visibly firm, smooth, and regenerate. Skin looks more resilient, radiant, and ready for anything.
Exfoliating Serum
Powered by gentle acids or enzymes, this serum renews texture, unclogs pores, and boosts glow—revealing your smoothest, freshest skin yet.
Retinol Serum
The gold standard of skin renewal, this potent treatment refines texture, softens lines, and evens tone
Retinol Alternative
This serum delivers the brightening, firming, line-softening benefits of retinol without the irritation. Perfect for glow-chasers with sensitive skin.
Moisturizer
Night Cream
A restorative formula that works while you rest. This night-time essential will help skin recover, renew, and reveal its healthiest glow by morning.
Water Cream
Lightweight yet deeply hydrating, this refreshing gel texture will quench skin’s thirst without weighing it down
Moisturizer for Acne-Prone Skin
A formula that hydrates without clogging pores. The winner will calm, balance, and strengthen the skin barrier
Moisturizer for Dry Skin
Rich, nourishing, and comforting — this indulgent cream will deliver lasting hydration and restore suppleness to parched complexions.
Moisturizer for Mature Skin
Targeting firmness, elasticity, and radiance, this age-defying cream will smooth, plump, and bring luminosity back to the skin.
Moisturizer for Sensitive Skin
This soothing formula will care for delicate complexions, providing hydration and calm without compromise.
Moisturizer for Oily/Combination Skin
Balancing hydration with clarity, this smart formula will mattify where needed and nourish where it counts.
Masks
Clay Mask
A deep detox in a jar. This clarifying formula draws out impurities, refines pores, and leaves skin looking clean—not stripped
Hydrating Mask
A tall glass of water for thirsty skin. This mask drenches, plumps, and restores radiance—your SOS for dull, dry days.
Brightening Mask
Packed with vitamin C, exfoliating acids, or enzymes, this glow-getter transforms tired skin into something altogether more luminous.
Overnight Mask
While you sleep, this multitasker smooths, hydrates, and restores. Wake up to softer, brighter, more supple skin—it’s beauty sleep, bottled.
Sheet Mask
Saturated with serum and self-care energy, this treatment leaves skin instantly plumped and soothed.
Undereye Patches
These cooling patches depuff, hydrate, and brighten.
Lip
Lip Balm
Small but mighty, this balm goes beyond basic hydration to smooth, protect, and prep lips.
Lip Mask
This mask seals in moisture and repairs with nourishing oils and butters.
Lip SPF
The often-forgotten essential. This protective balm shields lips from UV damage while keeping them soft and smooth.
SPF
Tinted Sunscreen
Sun protection meets skin perfection. This multitasker evens tone, shields from UV, and leaves a fresh, radiant finish.
Mineral Sunscreen
This reef-safe, mineral-based formula protects with zinc oxide while soothing even the most sensitive skin types.
Chemical Sunscreen
Invisible, weightless, and utterly comfortable, this modern SPF delivers high protection that feels like skincare—not sunscreen.
SPF Face Mist
A fine mist that sets makeup, refreshes skin, and tops up your SPF—so protection never interrupts your glow.
Eyes
Hydrating Eye Cream
A cooling, cushiony cream designed to smooth, soothe, and refresh tired eyes.
Brightening Eye Cream
For eyes that look instantly awakened — this illuminating formula will reduce shadows and revive radiance.
Retinol/Retinol Alternative Eye Cream
This targeted formula firms, smooths, and softens the look of fine lines with gentle-yet-effective renewal — delivering a brighter, more youthful eye area without irritation.
Toners & Oils
Toner
The right toner refreshes, rebalances, and preps skin to absorb everything that follows.
Essence
The secret weapon of every great skincare ritual. Lightweight but mighty, this step floods skin with hydration and primes it for maximum glow.
Face Mist
Instant refresh, anywhere. The right mist will hydrate, set makeup, and keep your skin looking radiant from morning meeting to midnight martini.
Face Oil
This luxurious blend of botanicals restores radiance, seals in moisture, and leaves a luminous sheen that rivals any highlighter.
Treatments & Tools
Acne Spot Treatment
Small but mighty. This precision formula works overnight to calm inflammation, shrink blemishes, and stop breakouts before they steal the spotlight.
At-Home Peel
This resurfacing treatment refines texture, brightens tone, and reveals that post-facial glow—without leaving the house.
Professional Laser Treatment
The ultimate clinic-level glow-getter. This non-invasive treatment uses targeted light energy to refine texture, even tone, and boost radiance from within.
Professional Peel Treatment
High-performance yet skin-friendly, this treatment delivers instantly smoother, more luminous skin.
LED Mask
Harnessing light wavelengths to calm, brighten, and firm, this device brings the dermatology clinic home—hands-free.
Microcurrent Device
Think of this as Pilates for your face. Microcurrent tones, lifts, and sculpts for a subtly defined, camera-ready finish.
Microneedling Device
The ultimate skin-renewing tool, designed to boost collagen, smooth texture, and enhance absorption for truly transformative results.
Acne Device
A targeted tool that uses light or heat technology to treat blemishes with precision.
Hair Removal Device
Salon-smooth skin from your own bathroom. This next-gen device delivers long-term results with minimal effort and maximum confidence.
Face Massaging Device
For an instant circulation boost, this tool relaxes tension, sculpts contours, and gives skin that coveted post-facial flush.
Facial Cleansing Device
Your cleansing routine, upgraded. Gentle vibrations lift away makeup, oil, and debris for a truly deep clean and a lit-from-within glow.
Depuffing Device
The secret to an instantly awakened face. This cooling, contour-enhancing tool helps reduce puffiness and revitalise tired skin in moments.
Professional Treatment
Spotlights professional facial services that deliver visible, expert-level transformation. Think advanced resurfacing, lifting, brightening, and deep corrective care performed by trained specialists.
Innovation
Innovation
A category for skincare that sits outside the usual boxes, this ensures no true innovation slips through the cracks.
Makeup Remover
A clean slate starts here. This remover melts away even the most stubborn mascara and longwear foundation.
Exfoliating Cleanser - Physical
For those who love that instantly polished feel, this formula gently buffs away dullness without harsh grit.
Exfoliating Cleanser - Chemical
Powered by AHAs, BHAs, or fruit enzymes, this cleanser dissolves dead cells and congestion while keeping skin balanced and bright.
Acne Cleanser
A clear-skin essential that purifies pores, calms inflammation, and keeps future breakouts at bay—without ever over-drying.
Brightening Cleanser
Infused with radiance-boosting ingredients, this cleanser lifts dullness and enhances luminosity.
Oil Cleanser
A makeup-melting ritual that transforms from silky oil to milky rinse, whisking away impurities while leaving skin cushiony and hydrated.
Balm Cleanser
This indulgent balm melts on contact, turning cleansing into a sensorial experience. It sweeps away the day, while nourishing deeply.
Cleansing Pads
Pre-soaked and perfectly dosed, these pads deliver a quick cleanse and gentle exfoliation for effortless, on-the-go radiance.
Vitamin C Serum
The winning serum will boost luminosity, even tone, and protect against daily aggressors.
Acne Serum
This targeted treatment will refine texture, calm blemishes, and support long-term skin health.
Firming Serum
A high-performance formula that lifts, sculpts, and strengthens.
Hydrating Serum
Packed with humectants and barrier-loving ingredients, this serum leaves skin bouncy, dewy, and deeply quenched
Dark Spot Serum
A targeted brightening powerhouse that fades dark spots, evens tone, and restores luminosity.
Soothing Serum
Formulated for skin that needs a moment of calm, this serum takes down redness, reinforces the barrier, and restores balance
Growth Factor Serum
Backed by biotech brilliance, this next-gen serum helps to visibly firm, smooth, and regenerate. Skin looks more resilient, radiant, and ready for anything.
Exfoliating Serum
Powered by gentle acids or enzymes, this serum renews texture, unclogs pores, and boosts glow—revealing your smoothest, freshest skin yet.
Retinol Serum
The gold standard of skin renewal, this potent treatment refines texture, softens lines, and evens tone
Retinol Alternative
This serum delivers the brightening, firming, line-softening benefits of retinol without the irritation. Perfect for glow-chasers with sensitive skin.
Night Cream
A restorative formula that works while you rest. This night-time essential will help skin recover, renew, and reveal its healthiest glow by morning.
Water Cream
Lightweight yet deeply hydrating, this refreshing gel texture will quench skin’s thirst without weighing it down
Moisturizer for Acne-Prone Skin
A formula that hydrates without clogging pores. The winner will calm, balance, and strengthen the skin barrier
Moisturizer for Dry Skin
Rich, nourishing, and comforting — this indulgent cream will deliver lasting hydration and restore suppleness to parched complexions.
Moisturizer for Mature Skin
Targeting firmness, elasticity, and radiance, this age-defying cream will smooth, plump, and bring luminosity back to the skin.
Moisturizer for Sensitive Skin
This soothing formula will care for delicate complexions, providing hydration and calm without compromise.
Moisturizer for Oily/Combination Skin
Balancing hydration with clarity, this smart formula will mattify where needed and nourish where it counts.
Clay Mask
A deep detox in a jar. This clarifying formula draws out impurities, refines pores, and leaves skin looking clean—not stripped
Hydrating Mask
A tall glass of water for thirsty skin. This mask drenches, plumps, and restores radiance—your SOS for dull, dry days.
Brightening Mask
Packed with vitamin C, exfoliating acids, or enzymes, this glow-getter transforms tired skin into something altogether more luminous.
Overnight Mask
While you sleep, this multitasker smooths, hydrates, and restores. Wake up to softer, brighter, more supple skin—it’s beauty sleep, bottled.
Sheet Mask
Saturated with serum and self-care energy, this treatment leaves skin instantly plumped and soothed.
Undereye Patches
These cooling patches depuff, hydrate, and brighten.
Lip Balm
Small but mighty, this balm goes beyond basic hydration to smooth, protect, and prep lips.
Lip Mask
This mask seals in moisture and repairs with nourishing oils and butters.
Lip SPF
The often-forgotten essential. This protective balm shields lips from UV damage while keeping them soft and smooth.
Tinted Sunscreen
Sun protection meets skin perfection. This multitasker evens tone, shields from UV, and leaves a fresh, radiant finish.
Mineral Sunscreen
This reef-safe, mineral-based formula protects with zinc oxide while soothing even the most sensitive skin types.
Chemical Sunscreen
Invisible, weightless, and utterly comfortable, this modern SPF delivers high protection that feels like skincare—not sunscreen.
SPF Face Mist
A fine mist that sets makeup, refreshes skin, and tops up your SPF—so protection never interrupts your glow.
Hydrating Eye Cream
A cooling, cushiony cream designed to smooth, soothe, and refresh tired eyes.
Brightening Eye Cream
For eyes that look instantly awakened — this illuminating formula will reduce shadows and revive radiance.
Retinol/Retinol Alternative Eye Cream
This targeted formula firms, smooths, and softens the look of fine lines with gentle-yet-effective renewal — delivering a brighter, more youthful eye area without irritation.
Toner
The right toner refreshes, rebalances, and preps skin to absorb everything that follows.
Essence
The secret weapon of every great skincare ritual. Lightweight but mighty, this step floods skin with hydration and primes it for maximum glow.
Face Mist
Instant refresh, anywhere. The right mist will hydrate, set makeup, and keep your skin looking radiant from morning meeting to midnight martini.
Face Oil
This luxurious blend of botanicals restores radiance, seals in moisture, and leaves a luminous sheen that rivals any highlighter.
Acne Spot Treatment
Small but mighty. This precision formula works overnight to calm inflammation, shrink blemishes, and stop breakouts before they steal the spotlight.
At-Home Peel
This resurfacing treatment refines texture, brightens tone, and reveals that post-facial glow—without leaving the house.
Professional Laser Treatment
The ultimate clinic-level glow-getter. This non-invasive treatment uses targeted light energy to refine texture, even tone, and boost radiance from within.
Professional Peel Treatment
High-performance yet skin-friendly, this treatment delivers instantly smoother, more luminous skin.
LED Mask
Harnessing light wavelengths to calm, brighten, and firm, this device brings the dermatology clinic home—hands-free.
Microcurrent Device
Think of this as Pilates for your face. Microcurrent tones, lifts, and sculpts for a subtly defined, camera-ready finish.
Microneedling Device
The ultimate skin-renewing tool, designed to boost collagen, smooth texture, and enhance absorption for truly transformative results.
Acne Device
A targeted tool that uses light or heat technology to treat blemishes with precision.
Hair Removal Device
Salon-smooth skin from your own bathroom. This next-gen device delivers long-term results with minimal effort and maximum confidence.
Face Massaging Device
For an instant circulation boost, this tool relaxes tension, sculpts contours, and gives skin that coveted post-facial flush.
Facial Cleansing Device
Your cleansing routine, upgraded. Gentle vibrations lift away makeup, oil, and debris for a truly deep clean and a lit-from-within glow.
Depuffing Device
The secret to an instantly awakened face. This cooling, contour-enhancing tool helps reduce puffiness and revitalise tired skin in moments.
Professional Treatment
Spotlights professional facial services that deliver visible, expert-level transformation. Think advanced resurfacing, lifting, brightening, and deep corrective care performed by trained specialists.
Innovation
A category for skincare that sits outside the usual boxes, this ensures no true innovation slips through the cracks.
HAIR
Hydrating Shampoo
When your hair is craving moisture, this lush formula will deliver. It restores softness, bounce, and shine without weighing strands down.
Clarifying Shampoo
The weekly reset your hair didn’t know it needed. This deep-cleansing formula removes build up, pollution, and excess oil while keeping hair fresh, light, and full of life.
Repairing Shampoo
A restorative ritual for damaged strands. Infused with strengthening actives, this shampoo works to repair, fortify, and bring dull hair back to its healthiest state.
Shampoo for Color-Treated Hair
Formulated to protect vibrancy and prevent fade, this gentle cleanser will extend the life of your color while leaving hair soft, glossy, and salon-fresh.
Volumizing Shampoo
This lightweight formula lifts from the root, adding fullness without weighing hair down — especially ideal for fine strands craving extra body.
Shampoo for Gray Hair
A silver savior. This tone-correcting formula brightens gray and silver strands, banishes brassiness, and enhances shine for hair that gleams with confidence.
Shampoo for Curls+Coils
A nourishing cleanser designed to protect and define curls and coils, enhancing shape and hydration with every wash.
Hydrating Conditioner
A moisture-rich formula that transforms dry, lacklustre hair into silky strands you can’t stop touching. Instant hydration, long-lasting softness.
Repairing Conditioner
For hair in need of TLC, this formula will strengthen from within, seal split ends, and restore elasticity for visibly healthier strands.
Conditioner for Color-Treated Hair
This color-safe conditioner will keep hues vibrant, soft, and luminous between salon visits.
Volumizing Conditioner
A weightless conditioner that boosts volume while detangling, leaving hair soft, airy, and full of movement.
Conditioner for Curls+Coils
A rich, detangling treat for textured hair, this conditioner defines curls, locks in moisture, and keeps frizz firmly at bay.
Detangler
The gentlest solution for knots and tangles.
Volumizer for Styling
This styler adds root height and bounce—perfect for those seeking body and movement.
Leave-in Conditioner
It hydrates, softens, and protects throughout the day, making hair more manageable and touchably smooth.
Edge Control
For sleek styles and defined edges, this non-flaky formula smooths fly aways while keeping hair soft and touchable.
Mousse
Modern mousse adds volume and texture without crunch—just soft, bouncy hold that lasts.
Hair Spray
A timeless finishing essential. From soft and flexible to firm and strong, our winning spray will hold your style and your confidence.
Hair Gel
Slick, sculpt, and shine. This classic will deliver lasting control with a modern, glossy finish.
Frizz Control
This product keeps hair smooth, sleek, and frizz-free—no matter the weather.
Texturizing Spray
The secret to effortlessly cool hair. It adds body, grip, and that perfectly undone texture we all try to recreate.
Air Dry Treatment
Skip the heat, keep the style. This treatment enhances natural texture, tames frizz, and delivers a soft, touchable finish without the blow-dryer.
Dry Shampoo
Because great hair days shouldn’t be limited to wash days. This formula revives roots, adds volume, and leaves hair fresh in seconds.
Curl Cream
A curl-defining staple that hydrates and enhances texture while keeping curls soft, springy, and frizz-free.
Curl Gel
For hold that moves with you, this gel defines and sets curls without crunch.
Curl Refresher
This mist reactivates and redefines texture for revived, lively curls on demand.
Shine Enhancer
This glow-boosting formula smooths the cuticle to deliver a sleek, glossy finish that catches the light beautifully.
Thickening Spray
Fine hair, meet your new best friend. This spray adds visible body and density from root to tip, creating fuller-looking hair instantly.
Moisturizing Hair Mask
This rich mask restores moisture and elasticity, leaving hair silky and deeply nourished.
Repairing Hair Mask
The ultimate rescue treatment for overworked strands. It rebuilds from the inside out for visibly stronger, shinier hair.
Color-Enhancing Hair Mask
This mask keeps color vibrant between appointments while hydrating deeply.
Hair Gloss
It delivers mirror-like shine and tones for an instantly refreshed, salon-worthy finish.
Professional Treatment
Recognises salon services that restore, strengthen, smooth, or transform hair beyond what at-home products can achieve. Professional-only techniques and treatments belong here.
Hair Growth Serum
This potent serum will target the scalp and roots to promote stronger, fuller, and healthier-looking hair over time.
Hair Oil
A multi-tasking hero that smooths, nourishes, and adds mirror-like shine. Perfect for pre-styling protection or a finishing touch of gloss.
Scalp Exfoliator
Healthy hair starts with a healthy scalp. This exfoliator will buff away buildup, unclog follicles, and leave roots feeling fresh and balanced.
Scalp Oil
A soothing blend designed to hydrate and calm the scalp while encouraging optimal conditions for hair growth.
Scalp Serum
This serum will revitalise the scalp barrier, balance oil, and boost overall scalp health.
Heat Protectant
The ultimate styling safeguard. This essential shields strands from heat damage while enhancing smoothness and shine.
Comb
The perfect comb glides through hair without snagging, detangles with ease, and works across every texture.
Hairbrush
The right bristles smooth, polish, and boost shine while caring for your scalp and strands.
Hair Towel
Soft, absorbent, and gentle on strands. This upgrade to your routine helps reduce frizz and breakage for smoother, healthier hair.
Hair Dryer
Blow Dry Brush
Two steps in one. This multitasking tool dries, smooths, and adds bounce—bringing the perfect blowout to your fingertips.
Flat Iron
This high-performance straightener creates sleek, smooth styles or soft waves with ease, delivering consistent heat for flawless finishes.
Curling Iron
Whether loose waves or defined curls, this tool makes styling easy for consistently flawless results.
Hair Waver
This easy-to-use tool creates effortless, uniform waves, adding texture, volume, and a soft, beachy finish every time.
Multi-Use Hair Tool
The ultimate all-rounder. Straighten, curl, or wave—this innovation lets you do it all with just one tool.
Diffuser
Curls’ best friend. This attachment enhances natural definition, reduces frizz, and adds bounce for perfect, air-light texture.
Innovation
For hair innovations that don’t belong to any existing subcategory. If it’s pioneering, category-bending, or ahead of its time, it belongs here.
Shampoo & Conditioner
Hydrating Shampoo
When your hair is craving moisture, this lush formula will deliver. It restores softness, bounce, and shine without weighing strands down.
Clarifying Shampoo
The weekly reset your hair didn’t know it needed. This deep-cleansing formula removes build up, pollution, and excess oil while keeping hair fresh, light, and full of life.
Repairing Shampoo
A restorative ritual for damaged strands. Infused with strengthening actives, this shampoo works to repair, fortify, and bring dull hair back to its healthiest state.
Shampoo for Color-Treated Hair
Formulated to protect vibrancy and prevent fade, this gentle cleanser will extend the life of your color while leaving hair soft, glossy, and salon-fresh.
Volumizing Shampoo
This lightweight formula lifts from the root, adding fullness without weighing hair down — especially ideal for fine strands craving extra body.
Shampoo for Gray Hair
A silver savior. This tone-correcting formula brightens gray and silver strands, banishes brassiness, and enhances shine for hair that gleams with confidence.
Shampoo for Curls+Coils
A nourishing cleanser designed to protect and define curls and coils, enhancing shape and hydration with every wash.
Hydrating Conditioner
A moisture-rich formula that transforms dry, lacklustre hair into silky strands you can’t stop touching. Instant hydration, long-lasting softness.
Repairing Conditioner
For hair in need of TLC, this formula will strengthen from within, seal split ends, and restore elasticity for visibly healthier strands.
Conditioner for Color-Treated Hair
This color-safe conditioner will keep hues vibrant, soft, and luminous between salon visits.
Volumizing Conditioner
A weightless conditioner that boosts volume while detangling, leaving hair soft, airy, and full of movement.
Conditioner for Curls+Coils
A rich, detangling treat for textured hair, this conditioner defines curls, locks in moisture, and keeps frizz firmly at bay.
Hair Prep
Detangler
The gentlest solution for knots and tangles.
Volumizer for Styling
This styler adds root height and bounce—perfect for those seeking body and movement.
Leave-in Conditioner
It hydrates, softens, and protects throughout the day, making hair more manageable and touchably smooth.
Hair Styling
Edge Control
For sleek styles and defined edges, this non-flaky formula smooths fly aways while keeping hair soft and touchable.
Mousse
Modern mousse adds volume and texture without crunch—just soft, bouncy hold that lasts.
Hair Spray
A timeless finishing essential. From soft and flexible to firm and strong, our winning spray will hold your style and your confidence.
Hair Gel
Slick, sculpt, and shine. This classic will deliver lasting control with a modern, glossy finish.
Frizz Control
This product keeps hair smooth, sleek, and frizz-free—no matter the weather.
Texturizing Spray
The secret to effortlessly cool hair. It adds body, grip, and that perfectly undone texture we all try to recreate.
Air Dry Treatment
Skip the heat, keep the style. This treatment enhances natural texture, tames frizz, and delivers a soft, touchable finish without the blow-dryer.
Dry Shampoo
Because great hair days shouldn’t be limited to wash days. This formula revives roots, adds volume, and leaves hair fresh in seconds.
Curl Cream
A curl-defining staple that hydrates and enhances texture while keeping curls soft, springy, and frizz-free.
Curl Gel
For hold that moves with you, this gel defines and sets curls without crunch.
Curl Refresher
This mist reactivates and redefines texture for revived, lively curls on demand.
Shine Enhancer
This glow-boosting formula smooths the cuticle to deliver a sleek, glossy finish that catches the light beautifully.
Thickening Spray
Fine hair, meet your new best friend. This spray adds visible body and density from root to tip, creating fuller-looking hair instantly.
Masks & Treatments
Moisturizing Hair Mask
This rich mask restores moisture and elasticity, leaving hair silky and deeply nourished.
Repairing Hair Mask
The ultimate rescue treatment for overworked strands. It rebuilds from the inside out for visibly stronger, shinier hair.
Color-Enhancing Hair Mask
This mask keeps color vibrant between appointments while hydrating deeply.
Hair Gloss
It delivers mirror-like shine and tones for an instantly refreshed, salon-worthy finish.
Professional Treatment
Recognises salon services that restore, strengthen, smooth, or transform hair beyond what at-home products can achieve. Professional-only techniques and treatments belong here.
Hair Health
Hair Growth Serum
This potent serum will target the scalp and roots to promote stronger, fuller, and healthier-looking hair over time.
Hair Oil
A multi-tasking hero that smooths, nourishes, and adds mirror-like shine. Perfect for pre-styling protection or a finishing touch of gloss.
Scalp Exfoliator
Healthy hair starts with a healthy scalp. This exfoliator will buff away buildup, unclog follicles, and leave roots feeling fresh and balanced.
Scalp Oil
A soothing blend designed to hydrate and calm the scalp while encouraging optimal conditions for hair growth.
Scalp Serum
This serum will revitalise the scalp barrier, balance oil, and boost overall scalp health.
Heat Protectant
The ultimate styling safeguard. This essential shields strands from heat damage while enhancing smoothness and shine.
Tools
Comb
The perfect comb glides through hair without snagging, detangles with ease, and works across every texture.
Hairbrush
The right bristles smooth, polish, and boost shine while caring for your scalp and strands.
Hair Towel
Soft, absorbent, and gentle on strands. This upgrade to your routine helps reduce frizz and breakage for smoother, healthier hair.
Hair Dryer
This glow-boosting formula smooths the cuticle to deliver a sleek, glossy finish that catches the light beautifully.
Blow Dry Brush
Two steps in one. This multitasking tool dries, smooths, and adds bounce—bringing the perfect blowout to your fingertips.
Flat Iron
This high-performance straightener creates sleek, smooth styles or soft waves with ease, delivering consistent heat for flawless finishes.
Curling Iron
Whether loose waves or defined curls, this tool makes styling easy for consistently flawless results.
Hair Waver
This easy-to-use tool creates effortless, uniform waves, adding texture, volume, and a soft, beachy finish every time.
Multi-Use Hair Tool
The ultimate all-rounder. Straighten, curl, or wave—this innovation lets you do it all with just one tool.
Diffuser
Curls’ best friend. This attachment enhances natural definition, reduces frizz, and adds bounce for perfect, air-light texture.
Innovation
Innovation
For hair innovations that don’t belong to any existing subcategory. If it’s pioneering, category-bending, or ahead of its time, it belongs here.
MAKEUP
Base
Mattifying Primer
A shine-controlling base that blurs pores and keeps makeup looking fresh all day.
Primer
A smoothing, grip-enhancing primer that helps makeup apply effortlessly and last longer.
Setting Powder
A soft-focus powder that locks makeup in place while controlling shine and smoothing skin texture.
Setting Spray
A weightless mist that extends wear, boosts radiance, and keeps makeup looking flawless.
Foundation
A buildable formula that evens tone, enhances radiance, and delivers a natural-looking finish.
Stick Foundation
A portable, creamy stick that offers customizable coverage with seamless blendability.
BB/CC Cream
A multitasking tint that hydrates, corrects tone, and perfects skin with a breathable finish.
Skin Tint
A sheer, lightweight wash of color that evens and refreshes the complexion.
Concealer
A versatile concealer that brightens, corrects, and covers with a smooth, crease-resistant finish.
Brows
Brow Gel
A grooming gel that shapes, lifts, and locks brows into place all day.
Brow Pencil
A precise pencil that fills, defines, and creates natural, hair-like strokes.
Brow Pen
A fine-tip pen perfect for realistic brow detailing.
Brow Powder
A blendable powder that adds fullness and soft, diffused definition.
Brow Pomade
A long-wear pomade that sculpts, defines, and delivers bold, budge-proof brows.
Eyes
Volumizing Mascara
A thickening mascara that adds bold, dramatic volume.
Lengthening Mascara
A lash-stretching formula that delivers long, fluttery definition.
Tubing Mascara
A smudge-proof tubing formula that wraps each lash for clean, all-day wear.
Colored Mascara
A vibrant mascara that adds playful color and dimension to lashes.
Lash Serum
A serum specially formulated treatment designed to lengthen, thicken and nourish your natural eyelashes.
Liquid Liner
A precise liquid liner that creates sharp lines and all-day intensity.
Eyeliner - Gel
A smooth gel liner that delivers bold pigment and long-lasting wear.
Eyeliner - Pencil
A creamy pencil that glides on easily for soft or smudged definition.
Powder Eyeshadow
A blendable powder shadow that offers rich color and smooth, even payoff.
Eyeshadow Palette
A curated palette designed for endless looks, from everyday neutrals to bold statements.
Eyeshadow Stick
A creamy stick shadow that glides on and blends seamlessly—no tools required.
Cream Eyeshadow
A soft cream formula that delivers long-wear color with minimal effort.
Highlight
Cream Blush
A silky cream that melts into skin for a dewy, natural flush.
Liquid Blush
A lightweight liquid that delivers buildable, long-lasting color.
Powder Blush
A smooth, blendable powder that adds a fresh pop of color with a soft-focus finish.
Liquid Highlighter
A radiant liquid that illuminates skin with a seamless, lit-from-within glow.
Cream Highlighter
A dewy cream that adds soft luminosity without glitter.
Powder Highlighter
A finely milled powder that gives a high-impact highlight with a silky finish.
Cream Bronzer
A blendable cream that warms the complexion with a natural sun-kissed finish.
Liquid Bronzer
A lightweight liquid that adds seamless warmth and dimension.
Powder Bronzer
A soft, buildable powder that enhances radiance and natural-looking color.
Cream Contour
A creamy formula that sculpts and defines with effortless blendability.
Powder Contour
A matte powder that shapes and enhances bone structure with precision.
Color Corrector
A targeted formula that neutralizes discoloration for a more even, flawless base.
Lips
Lip Gloss
A glossy formula that adds shine, hydration, and sheer color.
Lip Oil
A nourishing oil that leaves lips smooth, juicy, and naturally radiant.
Lip Stain
A long-lasting tint that delivers lightweight color with a barely-there feel.
Lip Liner
A precise liner that defines and enhances the lip shape.
Lipstick - Liquid
A liquid lipstick that delivers bold color with a smooth, long-wearing finish.
Lipstick - Satin
A creamy lipstick with rich payoff and a soft, satin sheen.
Lipstick - Matte
A velvety matte formula that offers high pigment with lightweight comfort.
Tools
Multi-Use Makeup Product
A versatile formula designed to work across lips, cheeks, eyes, and more.
Makeup Brushes
High-performance brushes that ensure seamless application and expert blending.
Makeup Sponge
A soft blending sponge that perfects foundation and concealer for an airbrushed finish.
Innovation
Innovation
For makeup that doesn’t fit typical classifications. Hybrid formulas, novel textures, and transformative concepts all land here so nothing groundbreaking gets overlooked.
Mattifying Primer
A shine-controlling base that blurs pores and keeps makeup looking fresh all day.
Primer
A smoothing, grip-enhancing primer that helps makeup apply effortlessly and last longer.
Setting Powder
A soft-focus powder that locks makeup in place while controlling shine and smoothing skin texture.
Setting Spray
A weightless mist that extends wear, boosts radiance, and keeps makeup looking flawless.
Foundation
A buildable formula that evens tone, enhances radiance, and delivers a natural-looking finish.
Stick Foundation
A portable, creamy stick that offers customizable coverage with seamless blendability.
BB/CC Cream
A multitasking tint that hydrates, corrects tone, and perfects skin with a breathable finish.
Skin Tint
A sheer, lightweight wash of color that evens and refreshes the complexion.
Concealer
A versatile concealer that brightens, corrects, and covers with a smooth, crease-resistant finish.
Brow Gel
A grooming gel that shapes, lifts, and locks brows into place all day.
Brow Pencil
A precise pencil that fills, defines, and creates natural, hair-like strokes.
Brow Pen
A fine-tip pen perfect for realistic brow detailing.
Brow Powder
A blendable powder that adds fullness and soft, diffused definition.
Brow Pomade
A long-wear pomade that sculpts, defines, and delivers bold, budge-proof brows.
Volumizing Mascara
A thickening mascara that adds bold, dramatic volume.
Lengthening Mascara
A lash-stretching formula that delivers long, fluttery definition.
Tubing Mascara
A smudge-proof tubing formula that wraps each lash for clean, all-day wear.
Colored Mascara
A vibrant mascara that adds playful color and dimension to lashes.
Lash Serum
A serum specially formulated treatment designed to lengthen, thicken and nourish your natural eyelashes.
Liquid Liner
A precise liquid liner that creates sharp lines and all-day intensity.
Eyeliner - Gel
A smooth gel liner that delivers bold pigment and long-lasting wear.
Eyeliner - Pencil
A creamy pencil that glides on easily for soft or smudged definition.
Powder Eyeshadow
A blendable powder shadow that offers rich color and smooth, even payoff.
Eyeshadow Palette
A curated palette designed for endless looks, from everyday neutrals to bold statements.
Eyeshadow Stick
A creamy stick shadow that glides on and blends seamlessly—no tools required.
Cream Eyeshadow
A soft cream formula that delivers long-wear color with minimal effort.
Cream Blush
A silky cream that melts into skin for a dewy, natural flush.
Liquid Blush
A lightweight liquid that delivers buildable, long-lasting color.
Powder Blush
A smooth, blendable powder that adds a fresh pop of color with a soft-focus finish.
Liquid Highlighter
A radiant liquid that illuminates skin with a seamless, lit-from-within glow.
Cream Highlighter
A dewy cream that adds soft luminosity without glitter.
Powder Highlighter
A finely milled powder that gives a high-impact highlight with a silky finish.
Cream Bronzer
A blendable cream that warms the complexion with a natural sun-kissed finish.
Liquid Bronzer
A lightweight liquid that adds seamless warmth and dimension.
Powder Bronzer
A soft, buildable powder that enhances radiance and natural-looking color.
Cream Contour
A creamy formula that sculpts and defines with effortless blendability.
Powder Contour
A matte powder that shapes and enhances bone structure with precision.
Color Corrector
A targeted formula that neutralizes discoloration for a more even, flawless base.
Lip Gloss
A glossy formula that adds shine, hydration, and sheer color.
Lip Oil
A nourishing oil that leaves lips smooth, juicy, and naturally radiant.
Lip Stain
A long-lasting tint that delivers lightweight color with a barely-there feel.
Lip Liner
A precise liner that defines and enhances the lip shape.
Lipstick - Liquid
A liquid lipstick that delivers bold color with a smooth, long-wearing finish.
Lipstick - Satin
A creamy lipstick with rich payoff and a soft, satin sheen.
Lipstick - Matte
A velvety matte formula that offers high pigment with lightweight comfort.
Multi-Use Makeup Product
A versatile formula designed to work across lips, cheeks, eyes, and more.
Makeup Brushes
High-performance brushes that ensure seamless application and expert blending.
Makeup Sponge
A soft blending sponge that perfects foundation and concealer for an airbrushed finish.
Innovation
For makeup that doesn’t fit typical classifications. Hybrid formulas, novel textures, and transformative concepts all land here so nothing groundbreaking gets overlooked.
NAILS
Polish
Best Nail Polish
The winning polish will be the ultimate your-nails-but-better shade.
Best Nail Polish Color - Neutral
The winning polish will be the ultimate your-nails-but-better shade.
Best Nail Polish Color - Red
This polish will capture the perfect balance of bold, timeless, and wearable — the shade that makes you feel instantly put-together and powerful.
Best Nail Polish - Top Coat
The finishing touch that makes all the difference. This top coat will lock in color and add mirror-like shine.
Best Nail Polish - Base Coat
The foundation of every flawless manicure, this base coat will smooth, strengthen, and protect nails while ensuring polish glides on like a dream.
Nail Prep
Best Press-On Nails
The winning set will look salon-level — with seamless application, a natural fit, and impressive longevity.
Best Nail Polish Remover
This remover will melt away polish in seconds without stripping or drying nails.
Best Nail File
This file will shape and smooth with precision — gentle enough for daily upkeep, yet strong enough for serious sculpting.
Best Nail Buffer
This buffer creates a smooth, even surface while adding a healthy, natural shine — the perfect prep step for flawless polish or a polished–bare–nail look.
Treatments
Best At-Home Gel System
Salon results without stepping outside. This gel system will deliver pro-level shine, durability, and wear time.
Best Nail Treatment
This restorative treatment will strengthen, smooth, and revive even the most brittle nails.
Best Cuticle Treatment
The winning formula will soften, nourish, and instantly transform dry, rough cuticles into healthy, hydrated ones.
Best Pedicure Treatment
This treatment will smooth, soften, and refresh tired feet, leaving them sandal-ready all year long.
Professional Treatment
From restorative treatments to enhancement techniques, this category honours true professional craft.
Innovation
Innovation
A home for nail breakthroughs that aren’t covered elsewhere—unexpected technologies, or next-gen formulas deserve a category of their own.
Best Nail Polish Color
Whether classic or unexpected, this is the colour everyone will be asking for.
Best Nail Polish Color - Neutral
The winning polish will be the ultimate your-nails-but-better shade.
Best Nail Polish Color - Red
This polish will capture the perfect balance of bold, timeless, and wearable — the shade that makes you feel instantly put-together and powerful.
Best Nail Polish - Top Coat
The finishing touch that makes all the difference. This top coat will lock in color and add mirror-like shine.
Best Nail Polish - Base Coat
The foundation of every flawless manicure, this base coat will smooth, strengthen, and protect nails while ensuring polish glides on like a dream.
Best Press-On Nails
The winning set will look salon-level — with seamless application, a natural fit, and impressive longevity.
Best Nail Polish Remover
This remover will melt away polish in seconds without stripping or drying nails.
Best Nail File
This file will shape and smooth with precision — gentle enough for daily upkeep, yet strong enough for serious sculpting.
Best Nail Buffer
This buffer creates a smooth, even surface while adding a healthy, natural shine — the perfect prep step for flawless polish or a polished–bare–nail look.
Best At-Home Gel System
Salon results without stepping outside. This gel system will deliver pro-level shine, durability, and wear time.
Best Nail Treatment
This restorative treatment will strengthen, smooth, and revive even the most brittle nails.
Best Cuticle Treatment
The winning formula will soften, nourish, and instantly transform dry, rough cuticles into healthy, hydrated ones.
Best Pedicure Treatment
This treatment will smooth, soften, and refresh tired feet, leaving them sandal-ready all year long.
Professional Treatment
From restorative treatments to enhancement techniques, this category honours true professional craft.
Innovation
A home for nail breakthroughs that aren’t covered elsewhere—unexpected technologies, or next-gen formulas deserve a category of their own.
DRUGSTORE STAPLES
Face & Body
Moisturizer
A dependable daily hydrator that keeps skin soft, smooth, and balanced.
Cleanser
A gentle cleanser that removes makeup and impurities without stripping the skin.
Exfoliator
A budget-friendly exfoliator that smooths texture and boosts radiance.
Face Mask
An easy, effective treatment that delivers visible results in just a few minutes.
Sunscreen - Face
A lightweight, everyday SPF that protects skin without clogging pores.
Sunscreen - Body
A reliable, easy-to-apply SPF that keeps skin protected from head to toe.
Serum
A targeted formula that delivers high-impact results at an accessible price.
Body Lotion
A nourishing lotion that softens, smooths, and hydrates all day long.
Body Wash
A gentle, great-smelling body wash that leaves skin fresh and comfortable.
Beauty Device
A high-performing tool that delivers impressive results without the splurge.
Makeup
Primer
A smoothing primer that grips makeup and creates a flawless base.
Mascara
A purse-friendly mascara that adds instant lift, volume, and definition.
Foundation
A buildable, breathable formula that evens tone for a natural, polished finish.
Concealer
A creamy concealer that brightens, covers, and blends seamlessly.
Eyeliner
A long-wearing liner that glides on easily for crisp or smudged looks.
Blush
A blendable blush that adds a natural, healthy flush in one swipe.
Highlighter
A soft, glowing highlighter that delivers easy, everyday radiance.
Bronzer
A foolproof bronzer that adds warmth and dimension without harsh lines.
Lip Liner
A smooth, precise liner that defines lips and enhances any lipstick.
Lipstick
A comfortable, pigment-rich formula that delivers vibrant color for less.
Hair
Shampoo
A reliable everyday shampoo that cleanses effectively and leaves hair fresh.
Conditioner
A lightweight, nourishing conditioner that smooths and softens without buildup.
Hair Mask
A treatment that restores moisture and shine at an unbeatable price.
Hair Gel
A flexible gel that adds hold, definition, and frizz control.
Scalp Care
A gentle formula that balances and refreshes the scalp for healthier hair.
Curl Enhancer
An accessible curl styler that boosts definition and bounce.
Innovation
Innovation
A flexible category created for standout products that don’t neatly fit anywhere else. If it’s under $30 and doesn’t align with a standard subcategory, it belongs here.
Moisturizer
A dependable daily hydrator that keeps skin soft, smooth, and balanced.
Cleanser
A gentle cleanser that removes makeup and impurities without stripping the skin.
Exfoliator
A budget-friendly exfoliator that smooths texture and boosts radiance.
Face Mask
An easy, effective treatment that delivers visible results in just a few minutes.
Sunscreen - Face
A lightweight, everyday SPF that protects skin without clogging pores.
Sunscreen - Body
A reliable, easy-to-apply SPF that keeps skin protected from head to toe.
Serum
A targeted formula that delivers high-impact results at an accessible price.
Body Lotion
A nourishing lotion that softens, smooths, and hydrates all day long.
Body Wash
A gentle, great-smelling body wash that leaves skin fresh and comfortable.
Beauty Device
A high-performing tool that delivers impressive results without the splurge.
Primer
A smoothing primer that grips makeup and creates a flawless base.
Mascara
A purse-friendly mascara that adds instant lift, volume, and definition.
Foundation
A buildable, breathable formula that evens tone for a natural, polished finish.
Concealer
A creamy concealer that brightens, covers, and blends seamlessly.
Eyeliner
A long-wearing liner that glides on easily for crisp or smudged looks.
Blush
A blendable blush that adds a natural, healthy flush in one swipe.
Highlighter
A soft, glowing highlighter that delivers easy, everyday radiance.
Bronzer
A foolproof bronzer that adds warmth and dimension without harsh lines.
Lip Liner
A smooth, precise liner that defines lips and enhances any lipstick.
Lipstick
A comfortable, pigment-rich formula that delivers vibrant color for less.
Shampoo
A reliable everyday shampoo that cleanses effectively and leaves hair fresh.
Conditioner
A lightweight, nourishing conditioner that smooths and softens without buildup.
Hair Mask
A treatment that restores moisture and shine at an unbeatable price.
Hair Gel
A flexible gel that adds hold, definition, and frizz control.
Scalp Care
A gentle formula that balances and refreshes the scalp for healthier hair.
Curl Enhancer
An accessible curl styler that boosts definition and bounce.
Innovation
A flexible category created for standout products that don’t neatly fit anywhere else. If it’s under $30 and doesn’t align with a standard subcategory, it belongs here.